Featured Articles

Explore a featured selection of my cause marketing and community impact work.

Ingka, IKEA U.S. & Action Speaks

Action Speaks is Ingka’s global storytelling platform that showcases real examples of climate action, circularity, and community impact across IKEA and its partners. The exhibit at New York Climate Week was designed to spark dialogue, inspire collaboration, and demonstrate how everyday actions at scale can help create a more sustainable future.

During Climate Week, I supported the execution of the Action Speaks exhibit by coordinating closely with colleagues in Sweden, leading the  cross-functional U.S. team, and managing the complex logistics required to bring the space to life.

IKEA U.S. & ONE HOME, ONE PLANET

I lead the design and execution of IKEA U.S.'s flagship sustainability forum, One Home, One Planet, bringing together global leaders, national partners, and co‑workers to accelerate climate action and circularity. I support the cross‑functional coordination, speaker selection and preparation, narrative development, and on‑the‑ground experience design to ensure the event inspires engagement, strengthens partnerships, and translates global sustainability commitments into meaningful local action.

Comoto & Pediatric Brain Tumor Foundation

Ride for Kids is the nation’s longest‑running charity motorcycle ride, benefiting the Pediatric Brain Tumor Foundation and supporting children and families facing one of the deadliest childhood cancers. The event unites riders, volunteers, and partners to raise critical funds for research, family support programs, and survivorship initiatives.

At Comoto, I transformed Ride for Kids into a flagship cause‑marketing and community engagement program. I built cross‑brand alignment, secured vendor partnerships, and mobilized employees and customers nationwide, raising $500K in two years and generating an additional $100K in sponsorships. I led end‑to‑end planning, communications, and on‑the‑ground activation, turning the event into a powerful expression of Comoto’s mission, culture, and commitment to giving back.

Comoto Family of Brands Partners with Pediatric Brain Tumor Foundation’s 2022 Ride for Kids to Inspire Communities During Childhood Cancer Awareness Month - Pediatric Brain Tumor Foundation

For the second year, the Pediatric Brain Tumor Foundation (PBTF) is thrilled to partner with the Comoto Family of Brands as part of the annual Ride for Kids program. This year, Comoto partnered with GEICO to raise $50,000 via the REVER Million Mile Challenge to support PBTF. Additionally, the company will continue to gather donations during the 2022 National Ride for Kids Day being held on September 18. That day, 10% of proceeds across all participating brands (RevZilla, J&P Cycles, and Cycle Ge...

Comoto Family of Brands Joins Forces with PBTF’s 2021 Ride for Kids to Fuel the Industry and Inspire the Community - Pediatric Brain Tumor Foundation

The Comoto Family of Brands officially launches its month-long Ride for Kids fundraising campaign this week. Comoto itself expects to donate over $100,000 to the Pediatric Brain Tumor Foundation (PBTF) based on rider participation in the REVER Ride for Kids Challenge, local Cycle Gear store Bike Night fundraising events, and the largest “shop to support” campaign the company has ever done. Comoto will also be hosting the Eastern Pennsylvania Ride for Kids event at its Philadelphia corporate head...

Comoto Announces Partnership to Support 37th Annual Ride for Kids - webBikeWorld

Ride for Kids is the longest-running, most successful motorcycle charity event in the nation – and Comoto, America’s largest Powersports aftermarket retailer, has just revealed that they are joining up with the Pediatric Brain Tumour Foundation (PBTF)  to support the organization’s month-long 2021 Ride For Kids Challenge.
With brain tumors now being the most common cancer found in children under 15, it is more important than ever to connect communities and contribute to forging the path to a cu...

Comoto Family of Brands Joins Forces with Pediatric Brain Tumor Foundation to Support Ride for Kids

PHILADELPHIA, May 19, 2021 /PRNewswire/ -- The Comoto Family of Brands today announced a partnership with the Pediatric Brain Tumor Foundation (PBTF) to support its 37th annual Ride for Kids. The collaboration will aim to inspire and bring awareness to PBTF's mission of finding a cure for pediatric brain tumors and transforming how children and their families are cared for. As a leader in the powersports community, Comoto will leverage its expansive network of riders, industry partners, and its...

RevZilla & Taggart Elementary School

RevZilla’s partnership with Taggart Elementary School was designed to strengthen educational equity in South Philadelphia by connecting students with resources, mentorship, and hands‑on learning experiences. The initiative supported classroom needs, enhanced student engagement, and built meaningful relationships between RevZilla employees and the school community.

I launched and led the partnership end‑to‑end, building the relationship with school leadership, identifying high‑impact opportunities, coordinating volunteer engagement, and mobilizing employees across the company. I developed programming that ranged from classroom support to school‑wide events, ensuring the partnership was consistent, responsive, and rooted in the needs of Taggart’s students and educators. The result was a sustainable, values‑aligned community initiative that deepened RevZilla’s local impact and gave employees a tangible way to contribute to the neighborhood we served.

South Philly school opens welcome center for refugee students and families

As Mayor Kenney walked into Taggart Elementary School at 4th and Porter streets, student musicians sawed away on their violins. The school is just blocks from where Kenney lived when he was their age. 

Principal Nelson Reyes says the 500 students, pre-K through 8th grade, speak 12 different languages, including Khmer, Vietnamese and Spanish.

"We feel that Taggart is a model of educational, multi-cultural, and multi-lingual inclusivity," Reyes said.

"I could not communicate well at first...

Can free backpacks and mentorship help immigrant and refugee students adjust to South Philly? - Generocity

The diverse K-8 institution serves a large population of refugee and immigrant students, with about 40 percent receiving English as a Second Language education and 30 languages drifting through the school’s hallways every day.

“Throughout the school year they get more and more students who have lived through any imaginable trauma, who don’t speak English, whose parents don’t speak English very well or don’t understand the education system, don’t have jobs, everything that you can imagine,” said...

What RevZilla is doing to increase its connection to the Philadelphia community

Playing with rescue dogs. Reading to kindergartners. Sharing job-readiness tips with soon-to-be-paroled prisoners.These are some of the more unusual ways that Navy Yard-based RevZilla.com, an online retailer that sells motorcycle apparel, accessories and parts, is giving back to its community."There's a business case to making your employees feel connected to their community," said Martina Mansell, corporate giving coordinator at the 250-employee business. "If they feel more fulfilled outside of...

This corporate giving pro wants small businesses to rally around Philly schools - Generocity

When the Navy Yard-based ecommerce startup asked Mansell to head up its corporate social responsibility (CSR) efforts, the former French teacher started by researching methodologies and getting involved with the Greater Philadelphia Corporate Volunteer Council (GPCVC) out of United Way.

“Every year we do a back to school supplies drive,” said Mansell. “And every year it feels like we could do so much more, but we didn’t know how to make as big an impact as we could.”

So, instead of trying to c...

Greater Philadelphia Corporate Volunteer Council

The Greater Philadelphia Corporate Volunteer Council is a regional coalition of companies committed to strengthening corporate citizenship, advancing employee volunteerism, and deepening nonprofit partnerships across the Philadelphia area. The council brings together CSR, HR, DEI, and community impact leaders to share best practices, collaborate on regional initiatives, and elevate the role of business in driving social impact.

As a council leader, I guided the GPCVC through a pivotal period of transition and growth, steering its move from United Way to the Philadelphia Foundation, shaping strategic direction, and strengthening member engagement. I led the shift from in‑person to virtual programming during the pandemic, sustaining a robust cadence of events, newsletters, and peer learning while increasing membership by 20%. My work helped position the GPCVC as a regional force for corporate volunteerism, culminating in its recognition as the 2021 Corporate Volunteer Council of the Year by Points of Light.

COMOTO Holdings - RevZilla, Cycle Gear, J&P Cycles with Multiple Hospitals - Philadelphia Foundation

An Interview with Martina Mansell
Communications & Community Relations Specialist, Comoto Holdings
Nonprofit Organizations supported
Individual frontline workers, both in the Greater Philadelphia region (Philadelphia Office of Emergency Management, CHOP, Temple University Hospital and Jefferson Hospital Washington Township) and nationally.
How the Partnership Started
In February, we introduced “Comoto Cares” to all 1,800 employees in our new family of brands. I was thrilled to take what had star...

Greater Philadelphia Corporate Volunteer Council Partners with Philadelphia Foundation

Philadelphia, PA (Nov. 21, 2019) -- The Greater Philadelphia Corporate Volunteer Council (GPCVC) is now partnering with the Philadelphia Foundation to help strategically guide corporate volunteerism throughout the Greater Philadelphia region.

The GPCVC is a forum where the region’s corporate volunteerism professionals, representing corporations large and small, meet to learn, lead, and fuel collaborations that energize employees and improve the quality of life in our communities. It is dedicate...

Comoto & Motorcycle-related Charities

Comoto’s motorcycle‑related charity partnerships connected riders, brands, and nonprofit organizations to advance safety, community support, and industry‑wide impact. These relationships spanned youth programs, rider safety initiatives, veteran support organizations, and disease‑focused fundraising efforts—strengthening the social fabric of the riding community while aligning with Comoto’s mission to serve all who love the ride.

I cultivated and expanded these partnerships by building trust with nonprofit leaders, aligning programs with business and community goals, and mobilizing employees, customers, and vendors around shared impact. I managed funding, volunteer engagement, and cause‑marketing activations, ensuring each partnership delivered meaningful support and visible community value. My work helped position Comoto as a committed, long‑term partner to the riding community and elevated the company’s reputation as a purpose‑driven industry leader.

The Ride Is Calling Fundraiser - RevZilla

Join RevZilla, J&P Cycles, and Cycle Gear this June as we team up to answer the call to ride for nonprofit organizations supporting the motorcycle community across America. All month long we’re raising funds to hit our $100,000 goal in an effort to ensure these amazing organizations are able to support motorcyclists everywhere. The weekend of June 19th through the 21st, The Ride is Calling Charity Ride will partner with Rever to track your ride as we aim to put down 300,000 miles. For those thre...

New Comoto Cares program to donate funds to powersports nonprofits

Comoto Cares, the nonprofit and community support organization for Common Tread, RevZilla, Cycle Gear, J&P Cycles, and REVER, is offering a new donation program for small nonprofits that use their passion for powersports to enact positive change. Quarterly donations will be awarded in amounts ranging from $250 to $5,000 to nonprofits that fuel, serve, and inspire their local riding communities in keeping with Comoto’s mission is to serve the rider, fuel the industry, and inspire the community....

Comoto Partners With STACYC This Holiday Season for the Gift of Riding - webBikeWorld

Comoto Holdings will match donations up to $25,000 to support The National Youth Project Using Minibikes. This organization teaches responsibility and provides mentorship to teens through group minibike rides.
The Gift of Riding holiday campaign wants to make Giving Tuesday (December 1) an important day. This year there’s an opportunity to win a bike in the sweepstakes. The Gift of Riding has partnered with STACYC. The company will give 12 of its stability cycles away as contest prizes. Addition...

Comoto Family of Brands Raise $100,000 from month-long The Ride is Calling Charity Campaign

PHILADELPHIA, PA – July 1, 2020 – (Motor Sports NewsWire) – Comoto Holdings, parent company of leading moto enthusiast brands RevZilla, Cycle Gear, and J&P Cycles, announced they raised $100,000 from the month-long The Ride is Calling Charity campaign to support National Motorcycle Safety Fund, The Kurt Caselli Foundation and Motorcycle Relief Project.“The Comoto family of brands has been humbled by the outpouring of support for our efforts to raise funds for our non-profit partners,” said Ken M...

Highlighting three motorcycle-related charities on Giving Tuesday

From local toy runs to national organizations such as Ride for Kids and international groups such as Riders for Health, there are plenty of motorcyclists out there combining their passion for motorcycling with good deeds. RevZilla has made a similar commitment.

In 2015, RevZilla launched a Corporate Social Responsibility (CSR) program that we affectionately call “ZLAnthropy” (pronounced zi-LAN-thropy). Over the last four years, RevZilla employees have logged more than 1,300 volunteer hours;...

RevZilla & New Leash on Life-USA

Follow Me